Secret formula?

• There’s a secret formula that drives that world: people X stuff/person X resources/unit of stuff. The resources are arbitrary — water, hydrocarbons, phosphorous, neodymium… This ends badly without radical and sustainable increases in resource availability, which are the focus of my career.
• Most business propositions can be reduced to a few key numbers. Whether you’re making tough decisions as CEO or determining fit as an investor, it helps to work out the secret formula.
• Many start-up CEOs, and particularly first-time ones, struggle to adapt to the theater of fundraising. Having sat on both sides of the table, I want to shine light on the secret formula that early-stage investors seek.